AFTER WATER, "AIR" - BOBBLEHAUS BLOCK PARTY CELEBRATES LIFE & SUMMER'S SECOND CAPSULE
SATURDAY, JULY 17, 2021 -- Following the release of its first elemental capsule of the summer, "WATER," in mid-June, BOBBLEHAUS dropped the "AIR 空气" collection at its 138 Ludlow store and online.
While "WATER" was presented with water-bending models, "AIR" were stylized with a freefalling CGI of Abi Lierheimer. "I lost my dad when I was 16," writes the BOBBLEHAUS co-founder and creative director, "[and] I became a certified skydiver when I was 18. I've also had plenty of therapists in my life, but none quite like adrenaline.
This is what I've learned... nothing is more important than this: build the world you want to live in (it won't be handed to you), breathe in the air, live in the sunlight, and enjoy life as much as you can. This jump is dedicated to my dad, Christopher George Lierheimer. He flies with me."
"AIR" debuted on Instagram alongside both CGIs and real footage of Lierheimer's recent jumps. The collection features floaty mesh t-shirts in Sunshine and White; multiple colorways of an embroidered rib tank featuring the new BOBBLEHAUS logo; and, in the lineage of "WATER," a Pop Art-inspired graphic tee.
In person, BOBBLEHAUS hosted another block party at 138 Ludlow -- in their words, "a celebration of life" (both co-founders also celebrated their birthdays in between the launches of "AIR" and "WATER"). Despite the rain, crowds again gathered under the gauzy yellow curtains and among a newer installation of BOBBLEHAUS yellow balloons with DJ Chopstix Mami, DJ Pineappl.e, and Odalys.
Earlier in the month, BOBBLEHAUS had also hosted a nail pop-up event with artist Miki (@mynameismikinail). Gel manicures and BOBBLEHAUS custom nail art, designed by Lierheimer and Miki, were offered to patrons for free with a $100 in-store purchase.
BOBBLEHAUS @ 138 Ludlow is open all summer, Wednesdays-Sundays from 11am-7pm ET. Special thanks, again, to Pierre Voltaire & The Fold.
The "AIR" capsule is also available to shop online here.